Businessman Mo Chaudry splashes out £1.5m on Waterworld facelift

ONE of the city's biggest tourist attractions has undergone a £1.5 million refurbishment.

The major investment at WaterWorld has seen the attraction expanded by an additional 10,000 square feet and a new-look poolside dining area that can seat 400 people.

The external facade has also been improved with state-of-the-art glazing.

The latest investment is phase one of a major upgrade at the Festival Park attraction – with plans for phase two due to be revealed at a later date.

WaterWorld owner Mo Chaudry said: “This has been on the cards for several years now but it's only over the last 18 months or so where we've really got the ball rolling.

“We wanted to bring WaterWorld into the 21st century and make it a bigger and better experience for our customers."

The new round of improvements builds on the investment made last year, when the heated outdoor pool and sun deck were upgraded.

At that time, the outdoor area was re-tiled and a new filtration and heating system were installed.

Mo said: “Since taking ownership of WaterWorld in 1999, we have invested over £7 million to transform it into the UK's most successful indoor tropical aqua park, attracting more than 400,000 visitors a year.

“We have families coming from all around the country to visit us so we want to make sure they can enjoy a full day experience.

“Some of the work is still going on as part of phase one and we have exciting plans for the future."

Mo, who also owns M Club, added: “I would like to say a large thank you to our loyal customers for their understanding while these works have been going on. We have been so busy, but this extra space will really improve our customer experience."

WaterWorld, which has welcomed almost 10 million visitors since its inception, boasts nine water slides, a wave pool, rapids and a mini assault course.

Graeme Whitehead, visitor economy manager for Staffordshire County Council, said: “We're pleased to see phase one of WaterWorld's development plans come to fruition and welcome the investment made in one of Staffordshire's leading tourist attractions.

“WaterWorld attracts more than 400,000 visitors a year, contributing to the £1.6 billion that tourism makes to the county's economy.

“We are confident the new facilities will enhance the visitor offer and provide employment opportunities to add to the 28,000 jobs already supported by the tourism sector in Staffordshire."


Sophie Attwood