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WE'D LOVE TO HEAR FROM YOU

Impress PR, Stapeley House, London Road, Stapeley, Nantwich, Cheshire, CW5 7JW

0208 0161 022

info@impresspr.co.uk

© 2018 by Impress PR & Events UK Ltd. 10361268

Marketing

We have a range of marketing packages which we can fit to your business needs and budget. At Impress, we do not believe in a one size fits all approach, so will work closely with you to ensure we have the right offering and support to give you the very best results. 

 

The three point Lift

The 3 point lift is designed around the three core aspects of your digital marketing strategy being SEO, Social Media and email marketing. This is designed to be the perfect base on which to grow your brand awareness while being budget friendly for those with smaller marketing budgets. 

By using our content experts who are specialists in Medical Aesthetics, you can combine our industry leading experience while keeping costs low. 

 

Package includes: 

1. Two informative, expert-lead pieces hosted on your blog which are designed to inform, educate and enlighten the reader. They will follow SEO best practice to offer thought provoking content which is authoritative and follows the ideal question and answer format favoured by Google. These pieces will not be hard selling content pieces (which is poor SEO practice) but instead engage, educate and inform the reader and encourage their journey throughout the website. 

2. Social Media Management - design a strategy to support the user conversion from social media to website and inform the audience on key topics and insights within the industry. Posts will aim to create a conversation based on current topics, trends and demands. This will also cover all enquiries and comments 24/7 to offer you full support on your channels. 

3. One newsletter per month to your database. This will ideally feature a case study (if one is available) which can showcase the expertise of the clinic and the team working within. This will also feature content on the blog and conversational pieces to help to drive traffic to the website. 

Profile Balancing

This builds on our three point lift package while offering a more in-depth service which includes reactive, promotional email which is both informative and educational while being more sales driven. This would be a stronger more sales led marketing campaign to drive awareness of new services or treatments which are more on-trend, underappreciated or patients may not be fully aware of. 

 

Package includes one monthly promotional email campaign which is sent to email database. This is accompanied by a supporting blog post and full social media strategy including paid social media promotion and management. Included in this package is all of the three point lift package. 

Review Appointment

Our review appointment package aims to increase the volume and consistency of 5* reviews while staying within the complex reviews standards set forth by digital platforms such as Google. 

 

We would highly recommend this be added onto our Profile Balancing package as this offers a full scale marketing strategy while promoting your brand presence on search platforms such as Google and industry leading websites such as Save Face and Realself. 

 

Package includes: 

Aiming to reduce the amount of public complaints and keeping these offline and handled internally while having a continuous push for 5* reviews. 

Thread Lift

Our thread lift package aims to restructure your main asset: the website. By continually restructuring, rewriting and developing the content on-site, this will improve your presence on search engines such as Google while continually improving your user experience thus driving conversions. 

 

Package includes: 

Identifying worst performing pages and offering a full re-write or content restructure for agreed pages. This can be completed in smaller, more affordable bite-sized chunks, or on a larger project basis with continual development and refreshes. 

ROI Tracking

This package tracks all calls that originate from your website. We assign a value to each call and categorise all calls by subject while tracking how these users came to the website. This offers a unique insight into Return On Investment for marketing sources, while offering up ideas for ongoing content and marketing content for promotional and website usage. This also offers a unique insight into staff performance and gaps in staff knowledge to give you opportunities for areas of growth and development within your team. 

Website Maintenance

One of your biggest assets is your website and we want to ensure this is fully protected at all times. Our website maintenance package ensures the website is fully functioning and working at the very best it can be. This offers you continuous updates of plugins to prevent attacks and basic maintenance help for issues on site. 

Pay Per Click

Use our Google experts who have years of experience in the Medical Aesthetics field which is extremely complex when promoting regulated items such as fillers and wrinkle relaxing injections. Our Adwords and Social Media advertising specialists will help you to run a highly successful paid promotion campaign which offers a unique opportunity to target your desired market and treatments. 

 

REPORTING

All packages include our bespoke monthly reports showcasing Key Performance Indicators as well as weekly and monthly work completed and work commencing reports to keep you fully informed along the way.