Do I need a blog for my business website?

The days of the static, unchanging website have passed. Business owners and decision makers can no longer get away with launching a website as if they are putting a cake in the oven. If you close the oven door on your website, set the timer, and wait for some delicious results then, presto! . . . that’s the smell of something burning.

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Sophie AttwoodComment
PR MISTAKES TO AVOID IN 2017

According to new research from Havas Media, a whopping 55% of people have a natural distrust for brands — and this number is further increasing. What do you do when a good percentage of your target audience do not naturally trust you? No, you don't send out more emails about how great your services are. You work on your PR game

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Sophie Attwood
TEN REASONS WHY MEDIA RELATIONS STILL MATTER

Those who deny the importance of good public relations likely do so in calm waters, when sales are up and execution is sound. But when the inevitable storm comes and the waves start thrashing, all companies depend on their ability to shape and maintain public support.

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Sophie Attwood
AWARD ENTRIES - IS IT SOMETHING I SAID?

Working in-house for the companies I have previously worked for – you could argue that award wins would come to them without all that much effort and during my time working in PR, I’ve managed to achieve accolades of ‘Employer of the Year’ at the National Business Awards, the ‘Made in Britain’ Award at The Growing Business Awards, the ‘Queen’s Award for Enterprise’ in the International Trade category and ‘National Champion’ at the European Business Awards to name a few.

With that said, I do firmly believe that there is a definite art to crafting a successful award submission.

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Sophie Attwood
FIVE THINGS LEARNED FROM EVENT MANAGEMENT

Over the last seven years, I have become immersed in the world of events and have since learned a lot. I suppose I should have kept a journal with me to document my experiences but, as anyone organising an event will understand, you barely have time to eat on the lead up to an event, let alone be able to document said hunger.

I have had the pleasure (and challenge) of coordinating a whole host of large-scale events.

Here’s what I’ve learned.

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Sophie Attwood
PR COVERAGE THIS CHRISTMAS. TIPS AND TRICKS ON HOW TO MASTER IT.

Do you have a story idea with a Christmassy theme? If you’re looking for PR coverage in monthly titles, which generally work several months ahead, you’ve probably missed your chance. You may also be too late for some weeklies. But, if you act now, there’s still plenty of time to place festive stories (including post-Christmas stories for January) in some publications/programmes.

Here are a few ideas to get you started.

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Sophie Attwood